本文通过解析国际品牌评价话语权的概念、内涵并参考相关理论文献，提出了构成国际品牌评价话语权的三个维度，即话语影响力、话语传播力和话语引导力，并将三个维度细分为榜单作用、传播规模、受众数量、机构实力、传播内容、权威程度、认可程度等七个二级维度。在此基础上，设计国际品牌评价话语权量表，经由小组讨论和专家评审的方法权衡量表题项。最终通过问卷调查收集数据，修正量表并进行信效度检验，得到了一个具有较高可靠性和有效性的测量量表。

By analyzing the concept and connotation of the discourse power of international brand evaluation and referring to relevant theoretical literature, this paper points out the three dimensions of the discourse power of international brand evaluation, namely discourse influence, discourse communication and discourse guidance. The three dimensions are subdivided into seven secondary dimensions: list function, communication scale, number of audiences, institutional strength, communication content, authority and recognition. On the basis of these seven dimensions, the discourse power scale of international brand evaluation is designed, and the items of the scale are weighed by group discussion and expert review. Finally, through the questionnaire survey to collect data, modify the scale and test the reliability and validity, we get a measurement scale with high reliability and validity.