摘要/Abstract

本文对新冠肺炎疫情期间舆情的走向以及舆情的处置与应对进行了回望和反思。疫情期间的舆情分为前期和后期两个阶段，舆情主要以涉及公权力的负面舆情为主，公众参与的积极性高，舆情多次引发社会讨论和反思。文章认为，及时回应舆情有助于稳定社会公众情绪、把握国际舆论场的主动权。随着媒介时代的变化，舆情应对的策略需要与时俱进，舆情引导的初级阶段是舆情部门及时做好舆情分析，信息发布单位适时公布信息，主流媒体主动加强议程设置，积极引导舆论，而强化显政思维、做好公众层面的共情传播则是舆情处置的高级阶段。

This article reviews and reflects on the trend of public opinion during the COVID-19 and the handling and response of public opinion. Public opinion during the epidemic period is divided into two stages: the early stage and the later stage. The public opinion is mainly negative public opinion involving public power. The public has a high enthusiasm for participation, and public opinion has repeatedly triggered social discussions and reflections. The article believes that responding to public opinion in a timely manner will help stabilize public sentiment and grasp the initiative of the international public opinion field. With the change of the media age, strategies for responding to public opinion need to keep pace with the times. The initial stage of public opinion guidance is that the public opinion department does a timely public opinion analysis, the information release unit announces information in a timely manner, and the mainstream media actively strengthens the agenda setting and actively guides public opinion. Strengthening political thinking and promoting empathy at the public level are the advanced stages of public opinion handling.