摘要/Abstract

作为全球第一贸易大国，我国在对外文化贸易上却存在诸多不足。近年来，中国网络游戏产业正迅速发展，并向海外市场出口。面对中国网络游戏产业“走出去”遇到的诸如知识产权保护问题、海外市场发展不平衡问题等，需要企业、国家、社会各方面采取相应的措施积极应对。本文从中国网络游戏产业对外出口的现状、存在的问题、改善的措施及未来发展展望四个方面着手，有针对性地探讨文化“走出去”视角下的中国网络游戏产业发展策略。

As the world's largest trading power, China has many shortcomings in foreign cultural trade. In recent years, China's online game industry is rapidly developing and exporting to overseas markets. In the face of China's online game industry “going out”, such as the issue of intellectual property protection and the imbalance of overseas market development, enterprises, the state, and the society need to take corresponding measures to actively respond. This paper starts from the four aspects of the status quo, existing problems, improvement measures and future development prospects of China's online game industry, and discusses the development strategy of China's online game industry from the perspective of cultural “going out”.