摘要/Abstract

为了消化高昂的赛事版权费用以及运营成本，除了基础的网络广告收入以及用户付费直播外，我国的体育赛事网络直播平台如今也积极的探索其他变现方式，为用户提供多元服务的同时增加平台收入。

In order to absorb the high cost of copyright and operating costs of the games, in addition to basic online advertising revenue and user-paid live broadcasts, China’s online live broadcast platform for sports events is now actively exploring other realizable modes to provide users with multiple services while increasing platform revenue.