摘要/Abstract

近两年来，“互联网+”的概念异常火爆，诸多产业纷纷走上了“互联网+”的道路，其中就包括体育产业。我国的体育产业还处于传统产业的阶段，发展水平不高，增长速度趋于平缓，发展动力不足，很有必要通过“互联网+体育”的方式，深度融合资源，带动相关产业的共同发展，做到多赢。乐视体育是我国“互联网+体育”的探索者，其积极的实践带动整个产业向着良性方向发展，但是，由于产业问题根深蒂固，我国“互联网+体育”还有很长一段路要走。

In the past two years, the concept of “Internet plus” has become so popular that many industries have embarked on the path of “Internet plus”, including sports. Sports industry of our country is still in the stage of the traditional industry, the development level is not high, growth is stabilizing, development dynamics is insufficient, it is necessary, by means of “Internet + sports” depth fusion resources, common development in related industries, to do more to win. Letv sports is “Internet + sports” explorer in China, its positive practice driving the development of the industry toward a positive direction, however, due to the industry problems deeply, “Internet + sports” in our country still has a long way to go.