摘要/Abstract

本文采用文献资料法和个案研究法，以《奔跑吧，兄弟》为例，通过对体育娱乐节目的概念及发展、我国体育文化的概念及发展进行阐述，研究体育娱乐节目对我国体育文化发展的推动。结论：1. 体育娱乐节目对我国体育精神文化发展的推动 ：树立正确的体育价值观 ，转变运动观念；弘扬高尚的体育精神，传递正能量。2. 体育娱乐节目对我国体育物质文化发展的推动 :运动项目的推广与创新；场地设施的利用与开拓；体育用品的开发与消费。3.体育娱乐节目对我国体育制度文化发展的推动：“阳光跑道公益健行计划”引领全民健身的狂潮；精准的营销策略

This article uses the literature material method and case study method, in the Running Man for example, through the concept and development of sports entertainment, the paper expounds the concept and development of sports culture in our country, the study of sports entertainment programs to promote sports culture development in our country. Conclusion: 1. Sports entertainment shows the promotion of the development of sports spirit culture in China: to set up the correct sports values and to transform the idea of movement. Carry forward the noble spirit of sportsmanship and deliver positive energy. Sports and entertainment programs promote the development of physical culture in China: the promotion and innovation of sports programs; Utilization and development of facilities; Development and consumption of sporting goods. The sports entertainment program is promoting the development of sports system culture in China: “the sunshine track public health plan” leads the national fitness craze; Accurate marketing strategy expands the influence of sports culture.