World university ranking is an important means of evaluation of higher education development, reflects the quality of higher education. It brings us benefits, while it also has some problems such as data collection is not comprehensive, functions of university development not balanced, English-speaking countries have advantages, imbalance development. In view of different social groups to concentrate on world university ranking from the point of view of the different, this article from three aspects: national, university, individual systems analysis of the impact of world university rankings, and their countermeasures are discussed combined with the typical case, namely the increase of government expenditure, the excellent students and teachers, improve the scientific research output, improve alumni giving rate and puts forward three enlightenment and Suggestions, hope the development of China's universities and colleges provide reference and enlightenment.