摘要/Abstract

：随着科学技术的发展，上网看新闻，已成为人们生活中不可缺少的一部分，网络新闻标题是网络新闻的眼睛，本论文抽取《凤凰网》和《人民网》2013年12月27日至2014年1月8日每天的新闻标题为语料，以概念隐喻中的方位隐喻、实体隐喻、结构隐喻为理论框架，对网络新闻标题进行认知分析，并将实体隐喻细分为：实体物质隐喻、容器隐喻、人体隐喻，结构隐喻以其认知基础为依据，具体化为战争隐喻、教育隐喻、博弈隐喻、戏曲隐喻、体育隐喻、天气隐喻、交通隐喻、医药隐喻、饮食隐喻。同时发现简短的新闻标题中存在不同隐喻的合作，新闻标题制

With the development of science and technology, people tends to read news on the Internet. Since headline is the eye of the web-news, this paper took a cognitive analysis of headlines of the web-news under the theoretical framework of orientational metaphor, ontological metaphor and structural metaphor. The research materials are the daily headlines of news on IFENG.COM and People.cn from December 27,2013 to January 8, 2014. It found out that ontological metaphor can be divided into physical metaphor, container metaphor, body metaphor, and structural metaphor can be specified in terms of war, education, game, drama , sports, weather, traffic, medicine, food. Meanwhile, there exists combination of different kinds of metaphors, which helps the readers to understand the news and capture readers’ eyes. Through statistical analysis, this paper found out that structural metaphor is more frequently seen than others, which indicates that the structural metaphor is a significant tool for achieve understanding and cognition.