摘要/Abstract

湿营销策略是在社会化媒体兴起的背景下产生，其构建主要包括“信息”、“关系”、“互动”三个方面。没有信息就没有互动，没有互动就没有关系，三者相辅相成。本文将从这三个方面探析图书出版的湿营销策略，以求通过出版企业和消费者的信息互动，将建立起来的关系更好地转化成消费者对图书的购买。

Wet marketing strategy is produced under the background of the rise of social media, the main aspects including 'information' , 'relationship' and 'interactive'.There is no information, there is no interaction.There is no interaction , there is no relationship. The three complement each other.This article will analysis book publishing wet marketing strategy from the three aspects,and in order to convert the relationship to consumers buying books successfully through the information interaction between publication businesses and consumers.