摘要/Abstract

随着社交媒体的飞速发展，文化科技产品“点赞”日益受到人们的追捧，成为日常人际交往的首选方式，掀起了一股新的社交热浪，然而这股热浪的背后却存在着许多值得我们冷静思考的问题。本文就将通过对“点赞”热现象的扫描透析其引发的负面社交心理、肤浅人际交往、惰于思考与表达、过度营销以及隐私危机等问题，并就这些问题提出了应对措施。

With the rapid development of social media, cultural and technology products 'like' increasingly sought after by the people, be the first choice of the daily interpersonal communication way, an upsurge in new social heat, after the heat wave, however, there are many issues worthy of calm thinking. This paper will be based on the scanning of phenomenon of 'like' thermal, analyze the questions like the negative social psychology, interpersonal and inertia in shallow thinking and expression, excessive marketing and privacy crisis and other issues, then puts forward the countermeasures on these questions.