摘要/Abstract

在综艺节目日趋白热化的激烈竞争中，深圳卫视的《极速前进》成功脱颖而出，收视率一路飙升，并长期盘踞新浪微博话题榜，《极速前进》之所以能在群雄逐鹿的综艺市场突围而出，对节目类型的大力创新、对海外著名节目的出色本土化、传递积极向上的价值观、整合运用多种营销工具等都是帮助其成为2014年中国荧屏黑马的关键要素。

In the variety reality show battlefield , Shenzhen TV‘s “The Amazing Race” successfully stand out, the ratings high all the way. The Amazing Race can success in this battlefield, for the innovation of program type, excellent localization of overseas famous program ,and transfer positive values,by means of multiple marketing methods, this combination has become an important guarantee to break its success.