Risk preference is an important factor of insurance selection. Traditional asymmetric information theory implicit risk preference homogeneity assumption, which inevitably lead to adverse selection in insurance market. This paper discusses the impact of the risk preference heterogeneity on the insurance market operation, examining how the insurance market Operates when there are two types of insurance groups: risk lover and risk averter. The study found that risk preference heterogeneity can cause positive selection and irrelevant selection in insurance market.