摘要/Abstract

影视产业“网络化”运营特征明显。本文以2004年-2013年中国国家新闻出版广电总局公示的《国产电视剧发行许可证》目录中长沙影视企业为制作单位的106部电视剧为样本，运用空间分析法和社会网络分析法，揭示长沙电视剧产业网络的空间结构和拓扑结构特征。研究发现：（1）空间结构上，长沙电视剧产业网络在地理空间上高度开放；网络节点空间分布显著不平衡，长沙本地企业只占网络节点总数的9.49%，主要承担价值链前端环节中的“出品”和“前期拍摄”环节，而其它大量网络节点位于区域外的京津冀，尤以北京最为集中，数量占比高达46

Film and television industry has obvious operating characteristic of network. Based on the 106 TV drama samples in the directory of domestic television issuing licenses produced by Changsha film and television enterprises during the period 2004-2013, which publicized by State Administration of Radio, Film, and Television. Spatial analysis and social network analysis are used in this article to investigate the spatial structure characteristic and topological structure characteristic of Changsha TV drama industrial network. Results indicate: firstly, spatial structure analysis shows that, the network is highly open in geographical space, and network nodes present obvious imbalance in spatial distribution. Changsha local enterprises account for only 9.49% of the total nodes in the network, and they are mainly engaged in the front 'production' and 'shooting' links of value chain. However, most other nodes are located in Beijing, whose enterprises accounting for 46.87%. Secondly, topological structure analysis reveals that, the whole network is like a spoke and characterized by obvious core-edge with low density and short average distance between different enterprises. The core enterprises are mostly Changsha local enterprises, and Hunan Broadcasting System,which has double identity of both institutional organization and enterprise, occupies the highest degree centrality, betweenness centrality and closeness centrality, acting as a bridge in nodes connections and having the largest power and independence in the network. Then the article focuses on how spatial structure and topological structure of network promote Changsha TV drama industry development. Finally, conclusions and further discussion comparing with international studies are made.