摘要/Abstract

民族文化旅游快速发展的过程中，在经济效益突出获得赞许的同时，也因其文化真实性饱受质疑。如何就其真实性进行评价，当不应只停留于定性分析，而应该结合定量研究方法进行科学评价。在理解民族文化旅游真实性实质的基础上，利用因子分析等方法，从主客观两个方面构建起民族文化真实性的评价体系，其中主客观方面各包括六大基本指标。在此基础上，以黑衣壮民族文化旅游真实性为实证，对所构建的评价体系进行实践验证。

In recent Years the Ethnic Culture Tourism has developed on the fast lane. Though its economic prominence has earned much praise, its cultural authenticity was challenged. To evaluating its culture authenticity, it cannot only stay in qualitative analysis. The quantitative research methods should be combined with scientific evaluation. Basing on the deep understanding of the authenticity of ethnic cultural tourism and using factor analysis, the evaluation system of ethnic cultural authenticity has built up from subjective and objective aspects. It includes six basic indicators. Then it takes Hei Yi Zhuang as an example to inspect such evaluation system.