Brief description of the connotations of folk tourism, folk tourism resources and state of development of the China's folk tourism. Folklore tour as a relatively new form of tourism, more and more welcomed by tourists, to Hechi folk tourism, and SWOT analysis method of Hechi folk tourism advantages, weaknesses, opportunities and potential threats state of development, make recommendations to promote the development of Hechi City Folk Culture and Tourism, local conditions, the appropriate choice the Hechi Folk Culture and Tourism development Strategy, weaknesses, integration Hechi City tourism resources to achieve the optimal allocation of Hechi City tourism resources for the promotion of Hechi tourism industry the development of great significance.