摘要/Abstract

传统民族节庆作为旅游发展的重要载体，自上世纪90年代发展以来，至今已成遍地开花之势；对于传统节庆资源丰富的民族地区而言更是如此；其中隆林各族自治县可谓典型。本文在分析了广西隆林各族自治县举办民族旅游节庆条件的基础上，阐述了广西隆林各族自治县开展旅游节庆的意义，同时论述了当前开发中存在的各种问题和不足之处，并运用现代旅游策划学和营销理论对隆林文化旅游节庆活动提出重新改造的建议和措施。

From the 1990s,tourism festival becomes one of the important carriers of tourism development. Especially for the national regions which are full of traditional festival resources, they are all the more so. And among them, the Multinational Autonomous County of Longlin is typical. On the basis of analyzing the conditions of holding national tourism festivals in Multinational Autonomous County of Longlin in Guangxi and then I elaborate the significance of holding it.Meanwhile,I treatise the problems during the development. In the end, according to the theory of modern tourism planning and marketing, I put forward the suggestions and measures of reforming the tourism festivals in Multinational Autonomous County of Longlin.