摘要/Abstract

节庆旅游在我国的发展始于上世纪九十年代，至今可谓遍地开花，特别在民族地区尤其如此。在“文化搭台，经济唱戏”的倡导下，将民族传统节庆进行旅游开发，已成为谋求传统文化得以传承以及发展地方经济的一种重要手段，武鸣“三月三”传统歌圩即是其例。对此的研究，现多从“传统节庆文化”内涵的角度进行研究，而具体以“旅游开发”为视角者并不多。基于此，本文从“旅游开发”视角就其进行研究，以实现其文化与经济的互动为核心思想，通过实地调查，从其发展基本情况入手分析，并就其现状进行了论述，进而探究导致现状的原因，在此基础上，针对性的

The development of festive travel activities began in the 1990s in China, and it is hold almost all over China, especially in ethnic minority areas. On the initiative of “Economy prosper by the means of culture”, it is said that developing the traditional Chinese festive travel actives is an important way to seek for the transmission of traditional culture and development of local economy, and Wu Ming March Song Festival is the example. There are a lot of researches on it from the perspective of the connotation of “Chinese traditional festival-celebrating culture”. However, there are few researches about it from the perspective of “tourism development”. Based on this fact, this paper takes this respect to explore in order to realize the interaction between economy and culture. By researching, the detailed research analyzed its basic situation of development, expounded the present situation, and further explored the cause for it. On the basis of this，the relevant strategies are presented.