摘要/Abstract

美国麻省理工大学在2010年《MIT科技评论》中评出的10个最重要的科学技术中，社交电视位居第一位，并指出，观众通过智能手机或者电脑观看电视节目，并且可以用脸书、推特等社交网站了解明星、政客等公众人物的最新动态，并积极参与讨论，这种社交型电视模式越来越受欢迎。在中国，具有代表性的社交网站是人人网和微博等，这些社交网站聚集了大量的用户。随着三网融合进程的加快，电视产业在三网融合的背景下也会向社交电视的趋势发展。本文将研究重点放在电视与社交网站的结合与融合上，通过探究社交电视的含义、社交电视发展所需的要素、社

Social TV ranked first among the top-ten most important science and technology chosen by University of Massachusetts in 2010.They pointed out that the audience could watch TV programs through smart-phones or computers. The audience could also use social networking sites such as Twitter and Facebook to follow the tracks of the latest news of stars, politicians and other public figures, while they take an active part in the discussion online, thus social TV is becoming more and more popular. The most representative social networking sites in China are Renren and microblog which attract mounting netizens. With the development of tri-network convergence, the development trend of television industry will be social TV. This paper will focus on the combination and convergence of television and social networking sites and will analyze the development of social TV from the following aspects: the meaning of social TV; the required elements for development; the basic patterns of social TV and the challenges social TV is faced with.