摘要/Abstract

2000年娃哈哈集团宣布将与香港大力集团联合进军服装行业。消息一出立刻引起中国饮料，童装以及链锁销售行业的极大关注。是什么使得娃哈哈集团进军服装行业？本文作者通过战略管理理论分析娃哈哈集团的战略转变，从而使我们认识到战略管理在整个企业管理中的重要性

In 2000, Wa-Haha Group announced, that they planed to unite Hong Kong Dali Group to turn into costume industry. This news did convulsed the beverage, children- costume and multiple shop field in China. What caused Wa-Haha Group entered into costume industry? The author of this article will analyze the strategic changes according to the theory of strategic management. And let us understand how strategic management can affect an organization and then evaluate the importance of strategic management.