Brand meaning vitality based on brand co-branding: Dimension exploration and scale development

Brand IP Content Development, Empowerment and Extension of Cultural Heritage Destinations: A Case Study of the Palace Museum

A Study on the Matching Degree of Brand Co-branding, Co-branding Effect, and Consumer Intention of Co-branded Products——A Case Study of Co-branded Products of the Palace Museum and Anta

Extension strategy generation based on HR mapping

Progress in Green Mergers and Acquisitions: A Literature Review

Exploration and Research on the Digital Transformation Path of Manufacturing Enterprises in the Metaverse Era

Design of real-time logistics network

Study on the change and development strategy of Chengdu Eastern suburb Industrial Zone from the perspective of urban renewal

A review of the research on the relationship between intellectual capital and enterprise performance

Logic and Regulation of Planning Governance: Balance between Public Power and Private Rights