新时代背景下，伴随着以人工智能、大数据、区块链、物联网等为代名词的信息技术迅猛发展，以及面对剧烈变化的外部环境和内部资源约束的状态，大学生创业项目需要充分把握时代发展趋势，通过构建和优化有价值的商业模式，在强化初创企业商业思维和互联网思维基础上，寻求商业模式创新路径，进而提升创业项目的成功率。

Under the background of the new era, with the rapid development of information technology synonymous with artificial intelligence, big data, blockchain, Internet of things, etc., as well as the state of drastic changes in the external environment and internal resource constraints, college students' entrepreneurial projects need to fully grasp the development trend and optimize valuable business models. On the basis of strengthening the business thinking and Internet thinking of start-ups, we seek the path of business model innovation, so as to improve the success rate of entrepreneurial projects.