关 键 词 ：IP影视 发展瓶颈 类型化 创新 文化学科分类：艺术学--广播电视文艺
In recent years, IP movies have emerged in endlessly, but behind the IP boom has concealed the serious problem of "IP movies are similar in content and severely typified". Due to the limitations of some mature film and television drama models, few film and television companies dare to try new themes, so a lot of film content is similar, and original films are scarce. The true value of IP lies in the emotion behind it, and a high-quality IP expected by the audience should have the three characteristics of high content quality, high communication efficiency, and deep audience base. Relying on mature IP for creation, while bringing short-term benefits, it also produces a series of derivative problems. This creative method can only succeed for a while, and failure to innovate will inevitably lead to the loss of independent innovation ability. After digging out a high-quality IP, we must continue to focus on innovation and incorporate some new elements into it, so that the high-quality IP will remain vigorous and be recognized by the audience. The solution to this problem is to actively formulate copyright policies to encourage individualized creation. In this age of entertainment supremacy, most media pursue the purpose of "entertainment supremacy", but ignore the important mission of cultural dissemination. This kind of IP works pursuing entertainment effects weakens the cultural heritage and rational value contained in the works, makes IP dramas more flattened, and makes the shortcoming of insufficient domestic IP film and television cultural content more prominent. Only by correctly integrating entertainment and culture and creating a good range of fan communication can IP products maintain long-term vitality.