摘要：近年来，IP电影层出不穷，但IP热的背后却遮掩了“IP影片内容雷同，类型化严重”这一严重问题。由于受一些成熟影视剧模式的局限，很少有影视公司敢于去尝试新鲜的题材，所以就造成了大量影片内容雷同，而原创影片稀缺。IP真正的价值在于它背后蕴含的情感，而一个被受众所期待的优质IP，应该具有内容品质优、传播效率高、受众基础深三个特点。依靠成熟IP进行创作，在带来短期效益的同时，也产生了一系列衍生问题。这种创作方式只能成功一时，不去创新必然导致自主创新能力的丧失。在挖掘出一个优质IP之后，要不断注重创新，将其中融入一些新的元素，才能使优质IP永葆活力，一直被观众认可。解决这个问题的办法就是积极制定版权政策，鼓励个性化创作。在这个娱乐至上的年代，大部分媒体都奉行“娱乐至上”的宗旨，却忽视了文化传播这一重要使命。这种追求娱乐效果的IP作品，削弱了作品本该蕴含的文化底蕴和理性价值，让IP剧更多地呈现出扁平化的效果，使国内IP影视文化含量不足这一短板更加突出。只有正确融合娱乐与文化，营造良好的粉丝交流范围，才能让IP产品保持长久活力。

In recent years, IP movies have emerged in endlessly, but behind the IP boom has concealed the serious problem of "IP movies are similar in content and severely typified". Due to the limitations of some mature film and television drama models, few film and television companies dare to try new themes, so a lot of film content is similar, and original films are scarce. The true value of IP lies in the emotion behind it, and a high-quality IP expected by the audience should have the three characteristics of high content quality, high communication efficiency, and deep audience base. Relying on mature IP for creation, while bringing short-term benefits, it also produces a series of derivative problems. This creative method can only succeed for a while, and failure to innovate will inevitably lead to the loss of independent innovation ability. After digging out a high-quality IP, we must continue to focus on innovation and incorporate some new elements into it, so that the high-quality IP will remain vigorous and be recognized by the audience. The solution to this problem is to actively formulate copyright policies to encourage individualized creation. In this age of entertainment supremacy, most media pursue the purpose of "entertainment supremacy", but ignore the important mission of cultural dissemination. This kind of IP works pursuing entertainment effects weakens the cultural heritage and rational value contained in the works, makes IP dramas more flattened, and makes the shortcoming of insufficient domestic IP film and television cultural content more prominent. Only by correctly integrating entertainment and culture and creating a good range of fan communication can IP products maintain long-term vitality.